Practice Building: Create a Powerful and Targeted Call to Action for Your Prospects
A "Call To Action" is an invitation for your prospective clients to actively engage you in some way - directly or indirectly.
Most prospective clients, even if they are very interested in working with you, often need a way to build a relationship with you in bite-sized pieces to work up to engaging your services.
Three Types of Calls TO Action
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When a prospect acts on any of the above, they are interacting with you and become a warmer lead.
What can you invite your prospective clients to do, what can you offer them, that they would be likely to act upon, that would build your relationship with them?