Marketing Vs. Sales
Marketing and sales co-exist and work in tandem beautifully if they are allowed to remain as separate entities coming together to achieve results:
Marketing = SIZZLE ------ Sales = CLOSING
The misunderstanding that marketing and sales are the same causes a downward spiral of events. Sales staff and managers become frustrated, productivity drops, turnover is high, and company image suffers. This "cycle of misunderstanding" perpetuates itself over and over again resulting in lost revenue....
A Revolutionary NEW Dimension in Sales
A Revolutionary 'NEW' Dimension In Sales: Make many more closings in the same amount of time!
By Art Nelson and Linda Carlson
Phase I: Learning the Product is the first thing Paul does as he begins his career in sales. This 'newbie' envisions three major factors that will determine his success or failure in sales. They are:
Knowledge of his product.
Knowledge of the benefits that it offers to his prospects.
How well he communicates that knowledge and benefits to his prospects....
Increase Your Influence, Increase Your Sales
Selling is everyone's lifeblood whether they realize it or not. We all sell in the sense that we attempt to convince and influence others. We want and need to convince our children, our coworkers, bosses, spouses, clients or customers. How effective are you?
There is a style of convincing others, influencing or "selling" for everyone. Understand we are using the term "selling" here very loosely. I bet many of you are saying, "I don't sell people. I hate that!" Although this may sound like it's about sales, it really isn't....
Dramatically Increase Sales With The KISS Test
We've all heard the term KISS at one time or another - "Keep It Simple, Stupid." However, the majority of salespeople violate this basic principle more often than not.
Let me start with some examples of what I'm talking about. At one position I held, I sat next to someone who could have been a top salesperson. He and I both operated much the same in that rather than cold call, we ran our own personal marketing programs to generate leads and simply took the calls that came in as a result. The problem is what he did with the calls....
Get Leverage & Increase Your Sales Results Immediately!
Have you ever started something and not completed it? Ormaybe there's something that you know that you should do butyou just don't seem to get around to it? Or perhaps there'ssomething that you know would benefit from more attention /more focus but you just don't give it the attention that itdeserves?
For a lot of business people this sums up the selling experience!
Most people that I speak to who are involved in sales freelyadmit that they don't focus on new business enough or that they frequently put off new business generation to dosomething else instead....
Bite Your Tongue
Most people don't realize how powerful a negotiating tool silence is. I discovered exactly how effective as I recently observed someone discussing a deal with a prospective customer this past week.
The customer started describing his situation and after a few moments he paused - briefly. It was an opportune time for the sales person to make a comment or talk about her product and service. However, she remained silent, sensing that the customer had more to say. Her intuition proved correct - a few seconds later he continued talking about his needs, and when he had finished discussing his point he paused....
Unlocking the Myth of Hypnotic Communication
Unquestionably when the word hypnosis pops-up in a conversation or in the mainstream press, nostrils flair, minds conjure up strong reactions of parlor tricks and pictures of late night scary movies where starry-eyed maidens are seduced to carry out satanic acts. Here we are, in modern times, where we have set foot on the moon, (ops - better watch my words - there are people who still think the earth is flat) broke the sound barrier, communicate wireless with the most modern technology and still people see hypnosis has a hoax....
10 Great Ways To Generate More Sales
1. Negotiate with e-zine publishers to get free or discounted ads by letting them join your affiliate program and earn commissions on the ad you run.
2. Build up the number of people that join your free affiliate program quickly by temporally offering your product for free to the people that sign up.
3. Allow people to download software or e-books from your web site at no cost. Just ask your visitors in return if they'll refer their friends to your web site.
4. Offer daily or weekly visitor bonuses....
5 Steps to Selling Anything Technical
One of the most difficult things we deal with as tech companies is trying to sell our services or products to prospective clients, would you agree? A major problem we face is conveying why our future clients need our services using terminology they will understand and pay attention to. One of the sales secrets I am going to let you in on, is that you can make sales without the client even knowing the name of your product or service or ever saying a word like: Search Engine Optimization, gigabyte, meta tags or even computer....
How To Write A Solution - Savvy Sales Letter to To Get Clients
Too many sales letters are shaped into paper airplanes and flown into trash cans because freelancers write sales letters that sell their services. These freelancers have never listened to the quietly - whispered secret that says their sales letters should sell solutions, not services, to yield the best results.
Solutions are jewels; they shimmer in sales pieces.
Prospects will peruse your sales letter if they discover you have a solution (or solutions) to their existing or future problem or problems....
One Simple Persuasion Secret That Will Blow The Roof Off Your Sales
The next time you're shopping for clothes in a department store, take a closer look at the price tags. You'll probably notice that each price tag starts with one price, but then counters with another. They say, "Was $60, Now $30," or, "Regular Price $69.99, Our Price $49.99."
These stores are taking advantage of an incredibly effective persuasion technique called "psychological sequencing." By sequencing the order in which offers are presented, psychologists have found that marketing and salespeople can get customers to purchase more products at a faster rate....
Elearning Is Dead - Long Live Blended Learning!
There is little doubt that eLearning has not achieved the success it promised some ten years ago, even though the primary benefits in terms of cost and flexibility remains extremely attractive. Some of the mistakes that have been made are:
1. A Lack of an Holistic Approach
Elearning was viewed as being a replacement for traditional training methods. To be successful, elearning should adopt an integrated approach to human resource development. This means integrating Performance Assessment with Training Needs Analysis, with Personal Development Plans, with Continuous Professional Development records, with elearning blended with other training resources, learning methods, and corporate learning programmes....
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