Being Politically Correct When Selling Can Cost You Sales
In our culture it is basically un-American for a prospective customer or client to help a sales representative or service industry professional in the selling process, by answering the probing questions required in an effective consultative selling approach. However, many sales trainers, coaches and managers teach that to be "politically correct," polite or to look professional, you must ask permission if you want to probe for information.
Don't believe it!
DON'T DO IT!
If you believe you must ask permission to ask questions, you dramatically reduce your ability to access the information needed to consistently close your sales, because most prospects have an inborn resistance to helping you make your sale....
Sales Marketing: 10 Sales Marketing Tricks To Explode Your Profits
Sales marketing online is an art that you mustkeep revising, refining and polishing to keep pace with all the changes happening on the Internet.
1. Publish testimonials for your free stuff. It wouldincrease their value and if they're viral marketingtools, you'll have more people giving them away.
2. Give your visitors a good time so they will visityour web site again. Use a few jokes, humorousgraphics and funny stories.
3. Make money from web sites that don't have anaffiliate program, by doing a joint venture....
Selling White Space
Almost all Internet Marketers have a basic idea of what they want to achieve in their careers. They may want to close more sales and earn a higher income.
The process is quite simple.
They craft a targeted letter with a powerful offer and post it on a web page. However, somehow they do not achieve the success they desire.
Why is it that intelligent, motivated, hard-working individuals are not achieving the success they deserve? It is because they don't know to sell white space.
They pay all attention to sales letter vital elements:
9 TIPS: Dont Sell Me - Persuade Me
We all have something in our past we believe someone "sold" us. It might have been a lemon yellow car, a skimpy skirt or a purple tie. We bought it because - despite our gut feeling - we thought we were doing the right thing. We wanted to please the salesman - and we believed that person knew more than we did. Until we got home.
One of the two major complaints from trade show attendees is about the booth staff that has a heavy sales pitch. You know that pushy salesman stereotype.. (FYI - the second complaint is staff that doesn't know its stuff - i....
7 Phrases You Cant Say in Sales
7 Phrases You Can't Say in Sales
(Because They Will Undermine Your Credibility
and Drop Your Closing Rate)
Copyright 2004 by Doug Smart
There are two big problems with this reasoning.
1. Television has been around for about sixty years so it is still a youngster experiencing growing pains; sales started way back when the inventor of the wheel made a few extras to sell to friends.
2. The seven sales phrases are already being said by salespeople and they are delivering decidedly mediocre results....
How to Boost Your Sales Letter Conversion Rate
Emotion and reason mix very well together to make excellent sales techniques. Expert copywriters, whilewriting their sales copy in a systematic and methodological way, use emotions and emotional triggers all thetime.
The famous Robert Collier must have been a real master of this technique. When I studied some of his letters, I discovered the use of emotional triggers so subtle that you hardly notice them. What a wonderful way ofselling.
Using emotion sales techniques brings results, as the example of Collier may show....
Are You a Sales Professional?
Many sellers like to describe themselves as professionals, but what is it that makes a seller a professional?
Professional sellers conduct themselves in such a way that buyers respect and trust them. Professional sellers work with buyers, they don't sell to them.
Many surveys and studies have been conducted asking buyers what traits they value most in sellers. This information is invaluable for those who truly want to be toward the top of the sales profession.
The list below shows the traits buyers say they want to see in sellers....
The Top Five Traits of a Successful Salesperson
If you're looking for a successful salesperson to hire, a salesperson who not only can sell but will sell, look for a salesperson with PRIDE.
PRIDE is an acronym for 5 characteristics that will help ensure that the salesperson you hire will get the job done for you and make the revenue results you desire a reality. PRIDE stands for:
? Proven? Respectful? Innovative? Decisive? Enthusiastic
Proven refers to the candidate's track record. Have they delivered results? More importantly, who else says so besides them?...
Five Tips To Increase Your Sales
1. You could end your ad copy with a discounted price. Just list your regular price and then offer a discounted price off the order 'right now'. You could also offer a rebate that takes effect instantly. For example, you could say, "Instead of paying $99, you could order now and get an instant rebate of $20 - you only pay $79!"
2. You could end your ad copy with a free sample or trial of your product. If your ad didn't attract them to buy, maybe a free sample or trial would. If you were selling an e-book, you could give them a free sample at the end of your ad copy....
Evaluating Your Customer
It is one thing to make a sales presentation, but it is another thing to make a sales presentation without first evaluating your customer. For all you know, you could be selling your customer something that they already have, or something they don't want, don't need, or can't afford.
On a personal note . . .
I learned the importance of evaluating your customer the hard way. A few years ago, I was a branch manager working in a bank branch. One particular customer of the bank approached me in my office about opening a savings account for her daughter....
The Changing Role of the Sales Consultant
"Leadership rests not only on outstanding ability. It also rests on commitment, loyalty and pride. It rests on followers who are ready to accept guidance. Leadership is the ability to direct people and - more important - to have those people accept the direction." Vince Lombardi
Statistics show that 45% of how your company is perceived is based on how the listener perceives the presenter. With customer satisfaction being paramount in business today, technology has no answer....
A Stupid Question
This is a stupid question but it has to be asked.
Does your sales letter create as many sales as you would like?
What proportion of them respond to your advert?
What is just as important, how many of those that responded actually purchased your product?
How can you improve the response rate?
How many new email addresses did you capture?
Do you have an 'opt in' strategy so that you can mail them later with more offers without being accused of spamming?
Let us look at the sales letter first....
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