Sales and the City
It's all about relationships!
Here is how a popular TV show looks at it:
In a city filled with more than its fair share of players, predators, losers, and creeps, these people need all the help they can get in order to find the one thing that eludes them all - a real, satisfying and lasting relationship. Is such a thing possible in New York City?
Here's how your customers may be seeing things:
In a vocation filled with more than its fair share of players, predators, losers, and creeps, these customers need all the help they can get in order to find the one thing that eludes them all - a real, satisfying and lasting relationship....
Grow Sales Using Image Tactics
In my dreams, I envision being the marketing consultant equivalent of Oprah or Tiger Woods. Oprah, for her premise, "You're a woman and only you are responsible for yourself." Tiger Woods, for his ultimate dedication to the game. Respectively, this is what they're known for or what their personal value can be identified as; put another way, this is what their brand identities are.
Once you're known for something and people perceive value in "this something [your brand]," it's at this moment that you start to make money....
The Key to Driving Sales is Understanding What Not How
What does it take to make a sale lately?
In Sales, we used to focus on the "Sales Cycle." Maybe you still do? The problem with the traditional definition of the 'Sales Cycle' is that it is focused on YOU and not on your prospect. More recently, the focus has shifted to the 'Buying Cycle' and learning how to synchronize it to gain a win-win relationship. To sell successfully in today's market, your focus must be on the integration of the 'Sales Cycle' and the 'Buying Cycle' into an overall sales system based on trust, ethics, win-win, and driving towards a transaction....
How to Build a Repeat Client Base in Automobile Sales
Here is a question I recently received from a young automobile salesperson:
"I'm a sales rep just starting off. I am 21 years old and have nine months experience at a (auto dealership) store. It is hard for me because I am very young. The rest of the sales guys are at least 40 with many years of experience. I would like to ask you for some personal tips so I can surpass these guys. I don't have a repeat client base quite yet, but I'm working up to it. I would appreciate if you wrote me back."
Here is the answer that I provided to this young go-getter:
You can really set yourself apart if you focus on learning how to ask questions to determine the key factors behind your prospects' buying decisions....
Customers Do Not Know How To Ask Good Questions - That Is Your Job
Customers will ask you a question and you'll proceed to talk about your product. That is why you are not making more sales. It is your product knowledge that keeps getting in the way. Not that you do not have enough product knowledge - trust me you have plenty. It is that you are not listening to what your customer is truly asking you. You are taking their questions or statements literally instead of trying to clarify what it is they are truly asking you.
If you are able to focus your presentation on the customer and how the customer will benefit from a product and your competition has focused their presentation on product knowledge;...
Top 7 Psychological Triggers For Unlimited Sales
Did you know that there are specific psychological triggers you can use to influence the decisions of peoples and persuade them to buy what you are selling?
By knowing and using these psychological triggers you willhave an edge on your competitions and make more sales in the process.
Here are 7 psychological triggers you can start using in your sales letter today!
Psychological trigger #1: BE SPECIFIC
It's important to be as specific as possible. Why! Becauseit make your information more believable and credible....
Instant Rapport: The Key to Sales Success
Rapport means harmony between people. When people share rapport, they speak the same language. When people don't have rapport, it is as if one person is speaking Greek and the other person is speaking Chinese. There is no common understanding.
RAPPORT AND SELLING
Before we can try to talk about how we can satisfy our prospect's needs, we have to get him prepared to listen to us. We do this by getting him to trust us -- by developing rapport.
How do we develop rapport? Most independent insurance professionals realize that rapport is an important part of the sales process, so they try to develop rapport with their prospects before trying to "...
"The Close" is sales jargon for the bit where you ask thecustomer to make a decision or to place an order. However, it doesn't always relate to sales. Many people feeluncomfortable when they ask someone to make a decision.
The reason people find it difficult is that they hate theword "no" or "I don't want to do it" or even - "I'll thinkabout it." We take it as rejection and most humans just haterejection.
I'm reminded of the salesman whose wife asked him how wellhe'd done that particular day. "I got three orders today" hereplied - "Get out, stay out and don't come back."
If you've made a good job finding out the other person'sneeds and presenting how your product or service or ideameets their needs, then closing will be a natural step inyour dialogue....
Increase Sales By Flying Under Your Prospects Radar Defenses
How do you persuade someone to do what you want them to do?
Yellow page ads
Newspaper and magazine ads
Postcards, catalogs, and direct mail circulars in your "snail mail" box
Radio pitches interrupting the flow of your favorite songs
TV ads - about 20 minutes worth per hour now
Hundreds of storefronts, "mega" malls, and strip malls
Highway billboards by the thousands
Circulars hung on your doorknob
Illegal signs on stop signs and telephone poles
Legitimate email messages
Spam email or UCE (unsolicited commercial email)
Just these 11 sources can overwhelm your brain with marketing messages....
In Sales You Get What You Expect
If your mind is set, you will be unable to change your mindset. For example Christopher Columbus...
He was born in 1451 in Genoa, the son of a wool merchant and weaver. Do you recall what the conventional thinking or "Mindset" was about the shape of the globe at that time? It was believed to be flat. Not too many sailors sailed too far from shore fearing the worst. Columbus' mind was set. It was set for taking risks and exploring new worlds.
Columbus discovered the New World on October 12, 1492 at 2:00 a....
Is It Time To Rethink Your Sales Training Program or Is Your Sales Training Delivering Results?
Sales is still a must for any company who wishes to stay in the marketplace. A recent Internet search uncovered over 471,000,000 hits on the words sales or selling. Visiting an Internet bookstore revealed similar interest with almost 11,400 titles including the key word of sales, over 8,208 titles with the key word of selling and 4,700 titles with the key words of sales and marketing.
Extensive research conducted by the American Society for Testing and Development (ASTD) discovered direct training expenditures were 2% of payroll costs with another 10% of more in indirect costs....
3 Basic Secrets That Will Explode Your Sales This Year
In this article, I would like to talk about the three "well-known but often ignored" secrets for creating a successful product.
These secrets are still valid in real world as they are online.
The main mistake most entrepreneurs do is to create a product and then they WORK HARD TRYING to sell it.
Wrong! Wrong! Wrong!
SECRET NO. 1
Always create a product ONLY if there is a market for it!
How can you find out if there is a request for your product?
Quite simple, read the forums, search them for terms like "I wish there was a thing that....
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